Every day, field teams see things head office never will. They know which retailers ran out of stock, which competitor launched a promotion, which neighbourhood responded well to an activation and which customers are ready to buy again. The problem is rarely a lack of information. It is that most of it never reaches the […]
Ask most sales leaders why their field agents leave and you will hear the same answers: pay, competition, the hard nature of the work. Ask them about accountability tools and many will tell you those make retention worse. Agents resist being tracked, the argument goes, so monitoring drives them out. The data in the African […]
Many businesses have more field data than ever. Agents submit forms, surveys, orders and photos every day. Yet when it is time to make a decision, managers still ask for a spreadsheet, a call or a quick summary. Collecting data is no longer the hard part. Turning it into decisions that actually change what the […]
Field sales is the engine of African commerce. Across the continent, more than 4.2 million agents sell, collect payments, onboard customers and carry the brand into territories that no digital channel reaches. The average enterprise field team in Nigeria has grown by 34% since 2022, and 71% of companies intend to expand their field teams […]
Published by Laddar Africa | Voice & Customer Engagement Most African enterprise contact centres are running on one of two systems: a cloud phone system or a traditional office phone system purchased years ago, maintained by an internal team and invoiced in US dollars for equipment that loses value every year. Both work. The question […]
“Where are you now?” “Did you visit that outlet?” “Send me a picture.” For many field managers, the day is a stream of calls and messages like these. It is exhausting for managers, frustrating for agents and still not very reliable. A phone call tells you what an agent says happened, not what actually did. […]
Published by Laddar Africa | Field Operations & Data Strategy Across Africa, thousands of field teams are collecting data with paper forms, Googlesheet, WhatsApp voice notes, outdated software and shared Excel files. At the end of the day, a supervisor compiles the reports. At the end of the week, someone aggregates them into a master […]
By Laddar Africa | July 7, 2026 | 8 min read The meeting starts at 9am. Faruk, Head of Sales Operations, pulls up yesterday’s field activity report. His team of 40 reps across Lagos, Ibadan, and Port Harcourt visited a combined 312 retail outlets. At least, that is what the spreadsheet says. What Faruk cannot […]
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