Jemimah Idowu

Ask most businesses how they manage sales and you get a list of tools. Ask how those tools connect and the conversation goes quiet. That gap is why so many sales operations feel busy but disjointed: each part is managed, but the parts do not add up. A useful way to fix that is to […]

Commission is meant to be the engine of a sales team, the thing that turns effort into money and money into motivation. In a lot of businesses it does the opposite. It becomes a monthly source of error, argument and mistrust that quietly drains the team it was supposed to drive. The cause is almost […]

You approved 30 new agents. The plan added 30 quotas. So why does the revenue lift feel so much smaller than the headcount promised? Because the number on a hiring plan and the number of people actually selling this month are rarely the same. Two forces sit between them: ramp time and churn. Both are […]

Most business software is designed around a familiar picture: an office, a desk, a laptop and a reliable internet connection. For many African businesses, that picture covers a small part of how work really gets done. The rest happens in markets, pharmacies, farms, bank branches and roadside shops. It happens on phones, across cities and […]

If you have read into the question of why more salespeople do not always mean more sales, the answer keeps arriving at the same word: visibility. A distributed team you cannot see is one you cannot manage, and one you cannot scale safely. This article is about the fix, and what real-time field visibility actually […]

Most conversations about scaling a sales team focus on the agents. The more useful question is about the manager: how many people can one of them actually see, coach and hold accountable at once? That number, not your recruitment budget, is the real ceiling on your team. And it is usually far lower than the […]

Sales are flat. The board wants a plan. The fastest answer, the one that feels obvious, is to hire more salespeople. It is a reasonable instinct. If five agents produce a certain amount of revenue, 20 should produce four times as much. On a spreadsheet, the maths is clean. On the ground, it rarely works […]

When sales targets rise, the instinct is to hire. More agents should mean more outlets visited, more orders taken and more revenue. Sometimes it works. Often, revenue barely moves while costs climb. The reason is simple: if you cannot see what your current team is doing, adding more people multiplies the same problems. The hidden […]

Your customers are talking to your business all the time. They send WhatsApp messages, call your sales line, speak to agents in the field and reply to follow-ups. Each conversation holds something useful: a request, a complaint, a reorder, a referral or a warning that they are about to leave. The question is what happens […]

Some years the fundamentals of a market hold steady. This is not one of them for African field sales. The African Sales Intelligence Report identifies three forces changing the economics of running a field team in 2026, and each one rewards the operators who move early. One: currency is repricing the tech stack Foreign exchange […]